This is probably the most important question you have before a branding session—what the heck do I wear?! Do not worry, as a Calgary personal branding photographer, this is one of the most common questions I receive before a photoshoot.
Here's a few tips to help you prepare for your session, so you can be comfortable and confident!
Choose Outfits That Reflect Your Brand
One of the biggest mistakes people make is overthinking their clothing, and they end up being uncomfortable and it shows in the photos. Think about how you want clients to perceive you. Are you professional and bold? Warm and approachable? Creative and adventurous?
Your clothing should reflect the experience you provide, and the personality behind your brand. For example, if you never wear dresses and you're thinking about wearing a dress for your branding session, then that is not a accurate representation of your brand.
Keep in mind—people do business with people they trust and love. Do not try to be someone else!
What Colors Work Best for Branding Photography?
When planning your branding session, consider colors that complement your brand, but also photography well. These following colors are great because they don't take away from the image.
Some great options include:
- Neutrals
- Earth tones
- Soft blues
- Sage Greens
- Creams and beiges
Bright colors are great if that's what your brand is, but they can often take the attention away from the subject and make for a less appealing image in some cases. Try to find variations that still represents who you are that is subtle.
Clothes to Avoid in Your Branding Session
Please try to avoid:
- Large logos
- Distracting graphics
- Busy patterns
- Fluorescent colors
These take the attention away from you, it is best to stick with neutral solid colors for the best results!
Bring Multiple Outfits to Your Branding Session
As a Calgary personal branding photographer, I always recommend bringing at least two or three outfit options (depending on the branding package you picked). A few different outfits help create variety in your gallery and across your platforms like your website, Instagram, LinkedIn and marketing materials. Consider bringing a professional look, a casual lifestyle outfit, and something that showcases your personality.
Comfort Creates Better Photos
Confidence always photographs better than uncomfortable clothing. It's important to choose clothing that fit well, allow you to move naturally, and make you feel like the baddest version of yourself. When you feel comfortable, your photos will look more authentic and engaging.
If you're thinking of purchasing new outfits for your branding session, make sure to wear it a few times before the day of your session to make sure you're actually comfortable and you feel good in it.
Adding Accessories and Details to Your Branding Session
Accessories can elevate your session when kept intentional and minimal.
Consider:
- Gold or silver jewelry
- Watches
- Hats
- Layered necklaces
- Belts
- Simple handbags
- Branded props
Avoid anything that overpower your face or brand message.
Final Tips Before Your Branding Photoshoot
Before your session:
- Steam your clothing
- Remove distracting items from pockets
- Clean your shoes
- Prepare accessories in advance
- Try on outfits before your shoot day
- No hair ties on wrist!!
- Practice posing so you get more comfortable before the session
A little preparation goes a long way in creating polished and professional branding images.
Choosing the right wardrobe for your personal branding session doesn't have to be overwhelming.
If you're looking for a Calgary personal branding photographer, Alpine Glow Studios helps entrepreneurs create intentional imagery that elevate their brand and online presence.
Check out more at Alpine Glow Studios and if you have any questions, feel free to contact me here. Hope this was helpful in making it easier to prepare for your session!
